One of our biggest emerging trends for 2019 is sustainability.
Emma says.... "From Stacey Dooley’s documentary Fashion’s Dirty Secrets examining the environmental impact of garment production to Stella McCartney’s “Cares Green” initiative, fashion has never been more woke. McCartney’s project focuses on sustainability and is designed to “empower students, professionals and businesses to embrace sustainability and ethical practices…” “Second to oil, fashion and textiles is the most polluting industry in the world… and what becomes of the clothing that doesn’t sell, falls apart or goes out of style? More often than not, it is discarded in giant landfills. How can the fashion industry become more sustainable?” - @bof
Independent boutiques work with designers who produce samples for bride to try on. One-off pieces are then made-to-order, made-to-measure, and their provenance is fully traceable.
One of the Luxe Bride campaigns is to tune out the word ‘shopping’ and introduce ‘ordering’ and ‘commissioning’ into our vocabulary and that of our clients. The antithesis of mass-market, our boutiques want to produce carefully crafted, one-off pieces that become treasured heirlooms.
In a world that wants to ditch polluting mass production of goods that are destined for landfill, the example of Berkertex’s receivers having 20,000 dresses to sell is appalling. It was, and still is, unsustainable as a business model to produce vast quantities of unlovely and unwanted dresses. It is also unethical and out of step with current trends.
Small batch and artisan are buzz words in food and drink production; Craft Gin anyone? Get ready to hear them in bridal… "
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Emma says in our Emerging Trends article... "Until recently I wouldn’t have considered myself a royalist. I certainly couldn’t see myself buying a commemorative plate, or camping in the rain with a flask, ready for a patriotic sing-song and the chance of a selfie with a Royal. However, the very, very poor country-shaming performance of all our politicians, regardless of party or belief, has encouraged me to be a born-again loyal subject- which could in theory see me voting for the reinstatement of the Royal family’s absolutism. The lovely Princes with their adorable wives, kids, work ethic and inclusivity; why not give them a chance? Organic farmers, family all over Europe and mental health campaigners; oh, go on then…
Ok, maybe not.
In all seriousness, in a time where families are divided by political inclination, the rabid scourge of fake news has disturbed the global psyche and tabloid hysteria has plumbed new depths, I believe people are yearning for the feeling of safety and security that traditional familiar routines and ceremonies bring. For Anglicans like me, the Bridal March, the Lord’s Prayer and a rousing chorus of Jerusalem feel like a Christmas carol and school assembly combined. Like the home fires burning, “make do and mend” and bringing in the harvest, these traditions might be now be mythical oddities of white privilege and throwbacks to a pre-digital age- but, somehow, the legacy of being raised on period dramas, Dickens and the St James’ bible must have entered our DNA. Add to that the last 50 years of Disney princesses, Royal brides, the enduring appeal of vintage Dior and some epic Met Gala couture, proving that big dresses and heirloom veils never really stray very far from the zeitgeist." Read more on our site - link in bio.
Luxe Bride Creative Director and MD of @missbushbridal
Emma Meek would like to say thank you on behalf of Luxe Bride and our members.... "As I write, ASOS have reported a fall in profits. Mike Ashley- the man that picked up the collapsed House of Fraser group - claims it has been a bad year. In bridal, the long expected failure of Berketex, Les Trois Soeurs, and a number of smaller bridal retailers could lead people to thinking that bridal retail is equally doomed, but in a cheery corner of the physical ‘bricks and mortar’ retail market, independent designer bridal shops are holding their own.
How and why can this happen? The reasons are many and varied, and in a more ‘business’ focused article I will ponder the whys and wherefores, and look at what Luxe Bride boutiques, their clients and their suppliers can learn to work towards an optimistic, trend-bucking future.
For now though, the Luxe Bride boutiques would love to say a collective ‘thank-you’ and send a giant, online, heart-shaped, virtual box of chocolates to our brand partners who have designed, bespoke-d, supported and delivered outstanding dresses and service, allowing our clients to say “hell, yes!” to our dresses." Read the full article on Luxe Bride early next week x .
#luxuryretail #luxeretail #luxeretailers #bridaldesigner #bridal #bridaldesign #collaboration #workingtogether #luxury #design #thankyou #bridalboutiques #independentboutique #independentbusiness #savethehighstreet #independentretail #love
More from Emma's Digital School write up... "Ahead of the event, I was desperately trying to sort out event filming, and had some brilliant advice from Lianna Fricker from @theinspirationspace.co
while I was quizzing her: “you can’t capture the atmosphere in the room on film…”
has captured incredible images, and we will look back on them for ever wondering how this all came together so beautifully, but as the irritating phrase goes ‘you had to be there…’ Now, having hosted, I know she was absolutely on the money. The trust and faith being forged between attendees, and the spirit of learning with the umbrella theme of collaboration was an alive and palpable feeling. Positivity abounded, and the care, focus and attention centred on each delegate from the presenters, tutors and collaborators was returned in equal measure from the attendees.
The ‘room’ was full of incredible women who have achieved so much, from TWIAs to BAFTAs. The speakers all managed to convey tech-heavy content in listenable and engaging ways, and there were countless light bulb moments."
.#luxebridedigitalschool #digitalschool #collaborativelearning #collaboration #savethehighstreet #workingtogether #womeninbusiness #bridalindustry #luxebride #letslearntogether #womenhelpingwomen #supportthebritishbridalindustry #supportingsmallbusiness #bridalboutique #luxeretailers #girlboss #femaleentrepreneur #womeninbiz #smallbusiness #indiebiz #indpependentbusiness #supportindiebusinesses #womenentrepreneurs #womenempowerment #savvybusinessowner #empoweringwomen #leadersunite