We have just gone passed the half way point of the working week. How far are you from your weeks target, is it in sight?
Tag someone who needs to see this!
Your followers are not your leads.⠀
Think about all the people or accounts you follow in instagram, are they all the ones you would buy from? Probably not. Who are those that you will buy from?⠀
Most likely someone you have followed for a while, someone you like, or a brand you have purchased from before. They are the accounts you probably see in your feed most often because you interact with them the most. You might even be on some of their newsletters.⠀
The best way to turn followers into your leads is to get them on your mailing list or some sort of subscription service, it could be your email list or facebook messenger subscription list (I wish IG has one..).⠀
Why? when they are on your list, it means they want to hear from you (given that you give them the option to unsubscribe!). It's like having a friend right? if they want to hear from you, they value what you say and your relationship with them. People are also more likely to listen to someone they know (a friend), than someone random on social media.⠀
Social media is very fast pace, not all your followers can see your post and you can't make sure they recieve it. While for emails, they can choose not to open it if they don't want to hear from you, but you can be sure that they have recieved your mail.⠀
When you have a person's contact details, you can continue to market to them for free, and in bulk. You also don't need to worry about "bothering" someone, because if they don't want to hear from you, they unsubscribe. You won't and shouldn't notice because you want to focus on the people who want to hear from you.⠀
Who has a mailing list that is actively generating leads? Who has one but isn't generating leads? Who wants to start one but not sure how and what to do?⠀
You have to know your target market to be able to create a successful marketing campaign. You have to think like they would and create something appealing to that market. Figuring out the subconscious and conscious goals and motivations of your niche will allow you to bring in more valuable and consistent customers.
The struggle of working from home. It's not always as glam as people think it is. It can get old to sit at home, in the same room, same chair, same everything, with no human interaction except the occasional wave to the mail man 📬🤪. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
On days like these, off to @starbucks
I go for a couple hours to knock a few things out #basicAFwithmypinkdrink
But at the end of the day, nothing beats the freedom of picking what "office" you want every day, and working on YOUR own thaaangs. Fellow entrepreneurs, you with me? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
On another note, what's your fave healthy, energizing go-to drink during the "work day?" ⬇️⬇️ Need new ideas besides water with lemon lol.
Anything special planned for the long weekend or Valentine’s Day? ⠀⠀
Here’s a good ol’ bunch of ways to get started sharing the love:⠀⠀
✔️ List your event on your website⠀⠀
✔️ Set up a Facebook Event for it⠀⠀
✔️ Schedule a series of social media posts about it⠀⠀
✔️ Set up Facebook & Instagram ads in Ads Manager to target the right people and get the word out to a bigger audience⠀⠀
✔️ Update your social media bios to include it⠀⠀
✔️ Send out a newsletter to your subscribers. Perhaps throw in a special deal or offer especially for them⠀⠀
✔️ If you’re a tourism business, list your event on ATDW so it can be syndicated across websites like Events Victoria & Visit Yarra Valley, plus you’ll get mentioned in their weekly What’s On newsletters sent to thousands of subscribers.⠀⠀
✔️ Update your listings on tourism websites and Google My Business to include event details, promotions and any special opening hours.⠀
🤞 that will get things off to a good start.⠀⠀
If you’re after more ways to make your upcoming events a success or any need help, just sing out. 😊⠀⠀
Want to know how to grow your Instagram following? Here’s 3 bonus tips to add to my last video...
The importance of content marketing📈
Marketing questions? Don’t hesitate to email or DM us for help!
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Is your business staying ahead of the curve in 2019?
In case you missed it, we recently interviewed a range of digital marketing experts so you can discover which digital trends will be popular this year!
Find out their thoughts and opinions on voice search, influencer marketing, and much much more!
Check it out via the link in our bio!
Which digital marketing trends do you think will be popular in 2019?
Everything starts with action. ⚡️
If you feel like your business isn’t growing at the rate you want it to, start auditing your daily actions.
Often it’s not that our businesses are stagnant - it’s that our action is.
Keep track of how many hours you are working and what you’re doing with those hours before you think about restructuring your business.
Staying accountable to a set amount of hours and tasks is more easily done with the help of a coach. Tap link in bio to learn more about yoga-inspired business coaching to stay active in your business.
Farm Gate è il termine che si usa in Marketing per indicare i prodotti che vengono venduti direttamente dal contadino al consumatore finale. 👨🏻🌾 Oggi, ad esempio, è molto comune andare nel weekend a comprare frutta 🍎e verdura 🥬 direttamente dal piccolo agricoltore che si trova appena fuori città o che porta i suoi prodotti al mercato. Nel Farm Gate c’è l’aspettativa di pagare questa merce ad un prezzo giusto 💸perché senza i rincari degli altri intermediari come il grossista e il dettagliante, né spese di trasporto. 🚜
Ma ti è mai capitato di vedere anche dei supermercati che espongono la frutta in simil-cassette di legno o che scrivono i prezzi su simil-lavagnette nere? 🤨
Questi oggetti sono simboli che la nostra mente associa inconsciamente all’idea di un prodotto fresco e appena raccolto dal contadino 🧺 ovvero al Farm Gate. Sono piccoli trucchi usati negli allestimenti dei reparti di frutta e verdura della GDO per creare nella mente 🤯 del cliente l’immagine di un mercato tradizionale e quindi l’associazione diretta con un prodotto più sano e più economico, mentre magari arriva da una grossa industria di produzione 🚚 a centinaia di km di distanza.
Failure does not mean you stop trying. Keep going and you'll get to your destination! #wednesdayWisdom