IGTV is Instagram’s way of disrupting the traditional TV experience and updating it for a modern mobile experience. 📱📺
YouTube has exploded in popularity in recent years, and because of mobile video, the amount of time teens spend watching TV has decreased 40%. 📉
In fact, it seems that, by 2021, mobile video will account for 78% of mobile data traffic, and Instagram is betting big on mobile video with the launch of IGTV. 📹
Yet, unlike YouTube, IGTV is made up of all vertical videos, which makes a lot of sense for a mobile-only platform.
Actually, Instagram is trying to take a piece of YouTube and Snapchat’s pie by luring teen influencers over
to IGTV, and many prominent social media + YouTube influencers were part of the IGTV launch! 🎥📣 With IGTV they can just film on their smartphone, edit it in iMovie, and then upload it to their channel! And while they will definitely be creating some high quality IGTV videos, it really doesn’t have to be anything fancy if they don’t have the time! 😉
Still wondering how IGTV may represent a new asset for your transmedia campaign? Just drop a message to #NeverGram
🌟 and gain your custom-made consulting strategy! 💪🙋