Michelle Bello's "Flower Girl" would have made more than US$1million from movie merchandising sales of "Flower Girl" autographed T-shirts, scarves, travel bags, shopping bags, mugs, theme hub, etc.
Discover the multimillion dollar film merchandise industry that made US$251.7 billion in 2015.
The Transformers franchise made US$2.6 billion from the box office and made an astonishing US$7 billion from merchandising sales! That is why the Chinese Film Industry is now targeting merchandising as a new revenue stream to maximize the explosive growth of China's box office, currently the envy of the global film industry.
Nollywood merchandising sales will be worth more than US$1 billion from the souvenirs, film tourism promos of the tourist attractions of film locations in Nollywood like Tunde Kelani's ARUGBA based on the annual Osun Osogbo festival on the location of the Osun-Osogbo Sacred Grove, a UNESCO World Heritage Site.
Discover more at the first annual Focus On Nollywood (FON) @ FOCUS 2017, December 5-6, London, UK