Ole Scheeren, Cecil Balmond
Location: China, Beijinh
Area: 473000.0 sqm
Project Year: 2012
The CCTV headquarters is an unusual take on the skyscraper typology. Instead of competing in the race for ultimate height and style through a traditional two-dimensional tower soaring skyward, CCTV’s loop poses a truly three-dimensional experience, culminating in a 75-meter cantilever.
The tower serves as headquarters for China Media Group (CMG). CCTV’s form facilitates the combination of the entire process of TV-making in a loop of interconnected activities. Two towers rise from a common production studio platform, the Plinth. Each tower has a different character: Tower 1 serves as editing area and offices, and the lower Tower 2 is dedicated to news broadcasting. They are joined by a cantilevering bridge for administration, the Overhang.