✖️STALKING IS A METRIC✖️
🚨First of all, I want to clarify that this post is not to trigger anyone and I'm not talking about creepy 'YOU NEED TO ACTUALLY CALL THE POLICE' behaviour. If you have one of those stalkers - call the police, please!🚨
Back to your regularly scheduled program.
My friend Mike @yourdailybred
first said this when I was discussing the phenomenon I'm about to share with you! So, thanks Mike! ✌🏻
The title of this post has to do with a trend
I have noticed with multiple clients.
Over the last 6 months I have had client after
client tell me that they have had customers
show up at their business or make significant purchases
✨ never liking the business page
✨ never comenting on a single post
✨ never liking a single post
✨ never DMing, calling or emailing the business
and while that might sound depressing (because hey, we obsess over our metrics), there is an interesting theme outside of the points above.
They ALL -
✅ watch EVERY single video my clients have posted.
✅ Live and produced
Side note: Can you imagine the TIME investment from these potential customers?
✨TIME = ESCALATED TRUST ✨
Then, based on this established trust, they rock up, hand over their cash and NONE OF THAT STUFF CAN BE MEASURED UNLESS YOU JUST ASK THEM!
Are you getting this?
They are STALKING you!
THIS is why you HAVE to create content.
THIS is why you HAVE to show up
THIS is why you HAVE to trust the process of consistency.
This post deserves more than the limited characters Insta
gives me to tell you the stories.
And I want to share more about the need to be creating video, how to show up daily, how to deepen relationships, how to build in pillars of trust into your content, how to establish your authority, how to mind-read your community.
But I just don't have the space.
Good points for some future Instagram posts, no?
Stalking is officially a metric for me now.
But showing up with value is your goal.
Have you shown up today?
Hold yourself accountable below and tell me what you have planned if you haven't already 👇🏻
PS - IF you like a giggle, follow Mike @yourdailybred