"I GOT MY JOB THROUGH THE NEW YORK TIMES." Excerpts from David W. Dunlap, NY Times: "Undoubtedly the newspaper's most enduring slogan. The campaign began in 1954, ran through the 1970s and was revived in 1999. The series was best known for its black-and-white cards in subway cars featuring portraits of readers testifying that they had found their employment through our pages. "Textile designer" was the 249th subject, in 1976. I never appeared in one of these ads, but like thousands of job seekers, I got my job through the New York Times. Twice, in fact. The first time, it was a job. The second time, it was a career.
The subjects were supposed to look at the camera directly and honestly — preferably with both ears visible — as if they had just been asked, “How did you get your job?” What straphangers were told in the campaign was that in The Times’s classified pages, jobs could be found for consultants, editors, engineers, gallerists, hospital recreation workers, motivation research psychologists, receptionists, sales representatives, secretaries, teachers, textile designers, truck drivers and vaudevillians. Among other occupations. The models were not named on the car cards, but their identities were on file." - - - - Carla Bruce: "I got my first job while still in school through the Times... part time teller. Loved those subway ads." - - - - Alan Bindet: "I was an Account Exec for a recruitment advertising agency until the Internet made me a dinosaur (the joke was "the first thing to go to the web was porn; the second thing was recruitment ads"). By the end of the 1990's, the Sunday NYT's Help Wanted Classified Section was so huge, it was often 40-44 pages deep. An additional 12-16 pages of display ads for Professional/Executive positions ran at the back of the Sunday Business Section, while several pages of Educational and Health Care display ads ran in the Week In Review Section. By the late-2000s, print recruitment ads were virtually non-existent - almost all ads went to Monster, CareerBuilder and other recruitment websites. But I still have a good feeling that the ads I placed for my clients helped people to find their jobs in the NY Times.