My life’s work is coming to fruition. Alongside many brave, passionate, truth seeking souls, @switch4good
has made its grand entrance into the world!
We’re standing up to the dairy industry.
Earlier this year, a group of Olympic athletes joined forces with Switch4Good and academy award winning director Louis Psihoyos to loudly tell the world that cow’s milk is not a health food.
This PSA was intended to run on network tv during the Winter Olympics, as our response to the “Milk Life" campaign being run by the dairy industry's marketing agency. In the Milk Life commercials, athletes were paid to talk about growing up and drinking dairy. In our video, olympic athletes volunteered to tell their personal stories. Yes, many of us grew up with cow’s milk, but then we found out the truth, and now we’ve all made the switch to a dairy free diet.
Unsurprisingly, this was a message that many with a vested interest in the dairy system did not want us to share. Our broadcast PSA premiered on the East Coast, and then was immediately pulled by the network at the request of the US Olympic Committee (which is sponsored by the dairy industry)
Undeterred, we’re airing this message here, on our social media channels, and have shared it with countless athlete and media partners to do the same.
Please help us to share our stories by tagging friends who should hear why so many athletes are making the #Switch4Good
By joining together, we can make our voices too loud to be silenced.
@kendrickjfarris @veganolympian @rebsoni @sebajohnson_vegansincebirth @karaelise @malachi_davis_
#Switch4Good #S4G #dairyfreeathlete #ditchdairy #dairyfree #dairyfreelife #dairyisscary #notmilk #notyourmomnotyourmilk