April sales figures are out and boy they stink! In the luxury segment Audi really shit the bed by tanking 21%, Mercedes-Benz wasn’t that far behind at 15%, but overall their cars did better. Looking at these sales figures one has to wonder how many antacid’s Audi execs are popping. Take a look for yourself, they sold just 187 A8’s nationwide compared to 980 S-classes and only 30 R8’s compared to 193 Units for the outdated and boring SL!
It’s not cause the cars are bad, or the pricing is more than it’s competitors, it’s their damn parent company!
Why? VW’s business model of making a dozen variations of one car are eventually going to bite it in the ass. One or more brands will have to suffer, btw VW’s sales sky rocketed this month. When there’s not much difference between the VW & Audi products for consumers that don’t care about brand labels they’ll buy a VW and that’s what we’ve seen. Plus Audi’s current design theme may have overstayed its welcome. Time for a new look across the board, let’s not forget the Q7 for only being a few years old it’s cooled off. The low profile makes it look like a fat station wagon or a watered down Bentayga. This issue will continue, soon Porsche will have the Taycan, Audi has the E-tron and somehow Bentley will have some version of it not to mention a VW version. If I’m spending six figures I sure as hell don’t want my car looking like a less expensive brand model, I’d rather buy a Benz that at least will be a one off! Get the point?! GM and Ford did this back in the day and look what happened, they lost their loyal customers. Yes dieselgate was expensive VW, but don’t alienate your clients and piss off your dealer body who have invested millions to rep your your brand and that is sell these cars! We love talking to a Audi, VW or Bentley sales rep they squirm and try to tell you the cars are entirely different .... with a straight face 😂! Don’t worry guys we understand it’s not your fault. This is just our opinion, so don’t have an aneurysm. .
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