What are you #Really #Selling
An offering is the total offer to your customers.
An offering is more than the product itself and includes elements that represent additional value to your customers, such as availability, convenient delivery, technical support or quality of service.
offering differentiates your products from competitors and creates value by meeting customers’ wider needs #BETTER
than other options.
So how do you go about this?
A.First, Understand the Customer Needs.
To develop an offering, you need to understand the factors that are most important to your customers.
Market research enables your team to incorporate the product features and benefits that reflect customer needs.
Support is an important element in a customer offering if you market products that are complex, difficult to install or require regular maintenance.
If you market consumer electrical products, such as home entertainment systems for example, your customers will appreciate the convenience of having a specialist install and set up the system to get the best performance.
Customer convenience is an intangible factor that can provide a strong differentiator to your offering.
Auto repair shops that operate extended hours or provide a collection and delivery service offer busy customers a level of convenience that goes beyond the quality of their workmanship.
D.Strong Customer Service.
Quality of customer service is another intangible factor.
By making courtesy calls after a customer buys a product, you can demonstrate that you offer high levels of customer care.
Customers put a different value on different aspects of a product, so it is important to match the offering to the customer.
By offering customers different combinations of products and added value elements, a process known as “bundling,” you can satisfy the needs of individual customers.
Most successful #Brands
have one thing in common- they add value to the #CustomerExperience
*Pic Credit | @fineandcountrywa @udo_okonjo