The first of its kind in the film and television production industry in the Arab world
Sharjah Media City (Shams) unveils
"Emirates Entertainment Experience" project: Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Sharjah Media Council, announced that the Emirate of Sharjah is keen to develop the media industry and to boost its partnership with major international organisations in line with Sharjah’s media strategy in order to facilitate the exchange of experiences as per the directives of His Highness Dr. Sheikh Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah.
His statement was made at a press conference organised by Sharjah Media City (Shams) and held at the Sheraton Sharjah Beach Resort and Spa on Wednesday morning in the presence of dignitaries, VIPs, government officials from the Emirate of Sharjah, members of the diplomatic corps and media representatives. The press conference was held to announce the signing of a contract with Arab Format Lab, and to unveil the Emirates Entertainment Experience, a project that is the first of its kind in film and television production in the Arab world.
Sharjah Media Council’s Chairman added that the Emirate continues to make its vision for media a reality with a series of significant creative projects and initiatives in Sharjah that meet the requirements of the media industry, helping to convey the UAE’s message and boost the Emirate’s media presence in the world.
Al Qasimi explained that entrepreneurial innovation is one of the pillars of Sharjah Media City (Shams), which, in a short time, has managed to establish a new concept of a media city in an attractive, comprehensive and sustainable environment.
HE Dr. Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams), clarified that the city would be a catalyst that encouraged media and other creative industries to grow and thrive, saying, “Inspired by the vision of His Highness Dr. Sheikh Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah
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