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• Personas • let's talk about them... and how I don't use them... as such. I know this might stir up some copywriter controversy, because personas tend to be marketing101 for many, but personally, I think they can lead to some dangerous assumptions.
Sorry marketing pros, but I just don't want to see a stock photo of who you think 'Savvy Shopper Susan' should be, how old she is, how many kids she has and how much she earns.
OF COURSE, I think it's incredibly important to understand who your target audience is, but what I think matters isn't defined by gender or age or shoe size, but VALUES.
YES, some businesses will have a very niche customer, depending on what you offer. But a demographic stereotype doesn't apply to all businesses, especially in a world with growing DIVERSITY.
This is where I think values is more important than demographics. This means outlining what matters to your customers, what influences their buying decision, what their motivators are, what their concerns are and what they want to know. These people could be Sue the stay at home mum or they could be 43 year old single male Stu who works as a bricklayer. Don't ever assume that these people don't have the same values at heart.
Keeping your customer at the centre of everything you do is critical, but this doesn't happen by making assumptions about who they are, it happens by knowing what matters most to them.
I drove 3 hours total for this vintage egg chair. If I told you the price, you would have driven that far too. 😍
It’s officially our BIRTHDAY😃! We took a leap of faith 365 days ago to embark on this journey + have been extremely blessed every since. Thank for all of our amazing clients, all of the lessons learned + we’re looking forward to year two! As a thank you for all of our amazing customers, we’re offering 20% off all services booked before the end of July! Send us an email or DM to get started! #HappyBirthdayBliss
We’re currently accepting clients! Contact us today to get started with marketing + business administrative assistance! Not sure where to begin? Let’s schedule a consultation to begin answering those lingering questions.
Bliss Planning+Consulting is a full service business + marketing consulting agency geared towards assisting entrepreneurs in making their business successful. Link in bio!
Tongues out Tuesday with Goldie! #tot
We are looking for a full time talented all rounder! With experience in Swedish massage, chair massage, facials, acrylic/gel nails, tanning and waxing.
To apply just send us a message.
I was sneaking into the office today before an appointment and got really excited about my next Meetup. I'm hosting The Intro to Mastermind Mindset and it's going to be fun! ****************
SEATS ARE VERY LIMITED SO DECIDE FAST!!
See COMMENTS for LINK
#andreapatrick #meetup #mastermindgroup
Looking for a team of “don’t know it alls” so we can grow together and go far
Other than looking after Darby, and renovating the house, I also run a little business making map coasters. To be honest I’m currently only managing to scrape enough time together to get orders out, as currently Darby and the house have my full attention. Apparently having a kid makes you realise you have tons of business ideas you want to work on, but the catch is you now have zero time! And you continually kick yourself for wasting all that time before you had a kid 😜 Anybody else been there?
Anyway the lovely Lydia of @myribblevalleyhome
, who interviewed me about our house renovation, also chatted to me about my little business recently and today she published it on her blog. If you’d like a read of the story behind my business @alpandash
I’ve put the link in the bio :)
It’s been a long time since I’ve consistently seen the sunrise. I have been dealing with CHRONIC tiredness for 4 years. I couldn’t remember what it felt like to get up with the sun every morning. 🌞
I finally had enough. No matter how tired I was I was going to start getting up again. I feel so much better making time for me before the kiddos are up and rearing to go. Instead of just getting up and rolling out of bed to my office, I decided to start getting outside right away to help me wake up. Something about being in nature when it’s so quiet and the birds are chirping. The morning rays of the sun are so important to our health and circadian rhythms.
I am on week two of getting up at 5:30 and I can tell you I already feel SO much better. I have been walking for 2.5 miles down our private road with my friend and sprinting our giant hill and it has made my mornings so much better!
If you are not a morning person like muah, and you really want to change that, than I dare you to to whatever it takes to get your feet on the ground and get outside, especially while the weather is so beautiful! #wakeupearly #beautifulsunrise
I never know who will reach out to me looking for help with their next vehicle purchase! Brendan has been a friend of mine since we played house league hockey together as kids!
Recently, Brendan has started his own HVAC company (Electric City Heating!) and needed a newer truck to accomadate his growing business. I was able to secure him this fantastic low KM 2012 Silverado!
I was more than pleased to be able to give him a stress free purchasing experience, and find a truck that checked every box!
There is nothing more satisfying than helping great people get into great vehicles. If you are in the market, or know somebody who is - contact me today to see how I can help!
🛑 Attention! .
I partnered with @packelephant
for their “Relax Pack”. Doesn’t it look so relaxing? With this pack you’ll receive KOKI’s Coconut & Chai Bath Salts and other amazing local artisan goodies! .
Grab your ‘Relax Pack’ now! .
Check out their website- www.packelephant.com
• I tramonti sono la dimostrazione che a volte anche la fine di qualcosa puó essere spettacolare. • #theend
I have a confession, actually 8.
This week on The Bold Leadership Revolution I’m sharing confessions about business, relationships, mindset, and even motherhood.
I’m getting vulnerable about some real leadership truths and I invite you to do the same.
The link is in my bio to listen, share if they resonate with you and even your own BOLD confession here.
Few small steps add up to success👣✨
⚡️Bootyfull & Beyond ⚡️
Beginners Upper Body Workout!! (dumbbell only)
Finally working on the upper body again and this time I mean it!😂 I gotta get rid of this layer of fat so I can get these muscles popping out again! Here’s a simple beginners workout using a set of dumbbells! I am working the biceps, triceps, and shoulders! A beginners back workout will be posted in a couple of days stay tuned❤️
(12) Alternating DB Bicep Curls
(12) Alternating DB Hammer Curls
(12) Alternating DB Cross Body Hammer Curls
(12) Lying DB Floor Press
(12) Standing DB Tricep Extension
(12) Bent over DB Single Arm Tricep Extension
(12) DB Side Raises
(12) Alternating DB Front Raises
(12) DB Shoulder Press
Pick a weight that is challenging but something you can go from one exercises to the next within each circuit! Higher reps the better especially when you are looking to tone! 12 is definitely that happy medium number to really get you to feel the burn in your muscles! Tag your workout partner and get to work💪🏼
Peep my @1upnutrition
shorts!! My new favorites😍 Finally a pair of shorts that fit that aren’t too short and that cover the entire booty 😂 Sipping on my Candy Watermelon 🍉BCAAS today! They keep my muscles hydrated and it helps with the recovery process! Right now the entire website is 10% off & you can save an additional 20% when you use my code “BOOTYFULL” at checkout!! Message me with any questions about any of their supps!
Mi piace la gente che sa ascoltare il vento sulla propria pelle, sentire gli odori delle cose, catturarne l’anima. Quelli che hanno la carne a contatto con la carne del mondo. Perché lì c’è verità, lì c’è dolcezza, lì c’è sensibilità, lì c’è ancora amore.
Life & business has thrown a few lemons...which ones are worth the squeeze 💭🍋
TOMORROW! 🔥Join Janet Tyler of True Depth @truedepth
, to learn how to stay in love with your work by identifying the early warning signs of burnout in yourself and your team members. Identify ways to keep and sustain the passion for your career and prevent #burnout
. 👉🏽 Link in the bio.
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Recent studies in psychology and neuroscience found that the spaces we occupy have a significant effect on productivity and performance*. 🦋Working from a beautiful and modern coworking space can boost your creative thinking. And brainstorming with others can help you see your project in a whole new light. 💡 ⠀
by #adobe #99u #workspacegoals
Living in the digital world, Website is a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. The web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company`s marketing campaign, it costs next to nothing to do so. Your website will be the center of your online presence through it, you advertise your business around the Web on social networking sites, forums and through pay-per- click advertising.
Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before entertaining the idea of leaving the comfort of their own home. Websites usually provide a map and directions to company`s shops or offices, for visitors to less likely have trouble finding your location. By building a website, you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of- mouth about your business is likely to spread. Which in turn, delivers more repeat and new business. A website will also help to give the impression that your company is bigger and more successful than it may actually be. One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can`t get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic.
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“Passion is energy. Feel the power that comes from focusing on what excites you.” — Oprah Winfrey ⠀
Schedule these into your summer lunch breaks! 🥗 🗓⠀
Join us along with @heather.hhc
for 1 or all 3 classes to boost your Instagram skills and grow your followers! Tickets on our event page 👉🏽 link in the bio.
Calling all Momtrepreneurs & Monster Chasers 🙋🏿♀️🙋🏽♀️🙋🏻♀️: ⠀
Pastel is a quiet, professional space that’s here when you need to get away. Fast wifi, artisan roasted coffee, support and understanding from other working moms. ⠀
Engage with women who get it — pregnancy, breastfeeding, education, entertainment and all the joys of the mom hustle.⠀
“To thine own self be true.” — WS 🖋 A major catalyst for any life change is MOTIVATION. Are you internally or externally motivated? Both? Are others influencing or a major factor in your decisions/actions? Are you initiating movement in your life or are you simply reacting to what’s currently happening? Are you happy with where you are? 🗝 Ask the hard questions. Dig deep. Only you know your WHYs. 🙌🏼