One of the biggest blinders that hold people back in online marketing is the focus on traffic numbers alone.
Now obviously, websites need visitors. The more visitors a website gets (or so we’re told) the more profitable it will be. What many marketers soon find out, however, is that traffic numbers are not always related to sales numbers.
Visitors are great. Your website needs to get people visiting it and engaging with the information you present. It also needs to convert these visitors into paying customers.
But how do you do that?
Two Different Objectives
Part of the problem comes from the fact that sales and traffic generation have two different objectives. Traffic generation (generally) focuses on getting the greatest number of people on a website as possible. Sales, on the other hand, focus on your specific target customer.
You can’t simply put a million people in front of your sales page and expect to rake in the cash. It just doesn’t work that way.
The difference here is that one focuses on capturing anyone while the other focuses on a specific person. Sales certainly don’t work if visitors aren’t targeted, so your advertising efforts absolutely must be.
Traffic generation is great for creating a long list of leads, qualified as best you can tell. This group of people may contain a few buyers but you’ll need to....read the complete article plus download plenty of free bonus stuff at www.MichaelEzeanaka.com
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