- WHAT IS COGNITIVE DISSONANCE "In the field of psychology, cognitive dissonance is the mental stress experienced by a person who simultaneously holds two or more contradictory beliefs or values. This discomfort is triggered by a situation in which a belief of a person clashes with new evidence perceived by that person. When confronted with facts that contradict personal beliefs and values, people will find a way to resolve the contradiction in order to reduce their discomfort." - Wikipedia
So, what does cognitive dissonance mean?
To make it simpler, cognitive dissonance is the uncomfortable feeling of rejecting an idea emotionally, because you are feeling upset that a belief you have is no longer true.
A good example of this would be FLAT EARTHER's. People who believe the earth is flat and despite endless evidence, they emotionally respond with insults to the scientific community. Rather than just standing back, looking at the evidence, dropping ego, and submitting to the truth, they would rather argue. Convinced they are right.
SO WHY DOES THIS HAPPEN?
Well, a big part is due to being accepted by a community and involved in something that gave you attention/connection to people, that you once lacked.
Lets take any mainstream diet. When i was fat (lost 8st) i had a large 'friendship' circle, but they weren't friends. They never invited me to nights out. I was an outcast because i was fat.
The first real diet i did was KETO, back in the day when I knew fuck all
I quickly became friends with other KETO people & would regularly go out with other KETOs. I was so invested into KETO. I was FINALLY accepted by people. Invited out. People were nice. So i would defend KETO like a i was defending a mate from being shot. No one could say anything bad about KETO. This was the first time i felt connected. To me, this feeling was so euphoric, i never wanted to lose it.
However, months went by and i was shown more and more proof how bad KETO was & in the end i just couldn't deny it. I had to let my ego go. The really sad thing is, if i had just recognised this sooner, i would have lost my 8stone quicker.