TARGET MARKET vs TARGET AUDIENCE
As a business owner, do you know the difference?
Let me help.
are the group of people who could potentially benefit from your product/services whilst your #targetaudience
are the people your business is selling to.
For example if you are a baby/toddler food author like @makybenson
who creates recipes for children who are picky eaters or @augustsecrets.ng
who makes baby food for the picky child eaters, your target market would be children between 6months to say 5years BUT your target audience are the mothers and grandparents of these young children.
Target marketing aims to connect with the customers who will most likely buy your products & services based on referral, past buying history, demographics, spending ability amongst other #data
As a business, identifying your market requires you to be specific.
You cannot #sell
to everyone. You have to narrow things down.
Are they #millenials
or # senior citizens?
Where do you advertise & position your product/service?
Defining your target market allows you to focus & concentrate your resources in the group or groups of people most likely to buy from you.
#startup #SMEs #girlboss #marketing #markets #targetmarket #targetaudience
# emergingmarkets #targetfocused