Thrilled to launch @Thrive
’s groundbreaking partnership at #CannesLions
today! Great brands are habits for their consumers – and P&G’s brands are daily habits for up to 5 billion people around the world. Habit stacking is the fastest way to build a new healthy habit by adding it to an existing one, and the daily habits of P&G brands are the perfect springboard for Thrive’s Microsteps. For example, we're encouraging people to practice gratitude while brushing their teeth; develop a shower mantra to recite positive affirmations to yourself while washing your hair; and singing a song to your baby while you change his or her diaper—all science-backed ways to reduce stress, improve well-being and increase performance.
Here are some people at the heart of this partnership, including P&G's Chief Brand Officer Marc Pritchard, and P&G Cannes mastermind Phil Duncan. Thank you @gayleking
for moderating and Endeavor CMO @badassboz
for joining our panel. Team Thrive at #CannesLions
is represented by our Chief Brand Officer @danielshea
, Global Chief Business Officer @iamashleymiles
and Head of Branded Content @insta_lans.