From first tracks with friends to relaxing fireside, our greatest experiences happen outside. Share your #GOATworthy moments. Browse & shop our feed:

Despite less than ideal conditions, Billy Dekom never lost sight of his objective. Sometimes it pays to persevere. #GOATworthy Photo: @billydekom
"Snowy weather and natural hot springs go together like peanut butter and jelly." #GOATworthy Photo: @jennexplores
The first few ski tours of the season are always interesting. Elora Braden and a small crew of friends (and a canine companion) assembled in Golden, BC for a day of backcountry goodness – and although the snow was far from prime, the company made the day. Here’s to the power of the group dynamic and not taking yourselves too seriously! #GOATworthy Photo: @elorab
Colorado is off to great start this season after last year's drought. Zones that barely came into shape at all are already filling in and ready to explore. When Scott Bellow and Mike Hood got to the bottom of this line and saw how good it looked, they knew the short 1,000ft climb to the top would be worth it. After a quick snow and avalanche assessment, they dropped in and were rewarded with deep powder all the way to the valley floor. #GOATworthy Photo: @scottbellow with @mike__hood
All good trips start with great luggage. So whether you’re heading out on a long-haul odyssey, or are packing up your gear for a weekend in the mountains, explore our latest travel bags and accessories to find what you need to get you where you’re going. Tap the link in our bio to shop our top travel picks.
"Chamonix. Heaven on earth." #GOATworthy Photo: @realjasecret with @tj_skis
If there's one thing Vill Van Der Merwe (@vill_vdm ) is grateful for, it's the opportunity to experience new, spectacular places with amazing friends. #GOATworthy Photo: @vill_vdm with @jen_vdm
Sarah Hecimovich and her friends set out on this rainy day with no expectations of views – only hoping to enjoy the outdoors and good company. The fog was so thick that they could barely see the trail in front of them, but as they continued upward, they eventually emerged to find that even though they hadn't expected views, they'd certainly found them. This day remains one of their favorites in the mountains. #GOATworthy Photo: @bettyyj with @helloimsarahmarie
This trip was all about bringing people together. From every corner of California, Peter Pham and his friends came together to get out, leave the daily grind behind, and share some good times. For Peter, there's nothing like gathering around the campfire with friends, sharing old stories and creating new ones along the way. #GOATworthy Photo: @outdoorpete
All smiles when the snow (or ice) flies. #GOATworthy Photo: @gaofiore with @indragramm
Recently, Jenny Fischer (@jenny.lemonpie ), Kat Whipple (@kat.whipple ), Samuel Crossley (@samuelcrossley ), and William Woodward (@wheretowillie ) headed to China in pursuit of first ascents. They had long been dreaming about this adventure and were finally able to make it a reality with the help of the @americanalpine Live Your Dream grant. This route could be called "The One That Got Away," due to flash flood dangers that forced the group to make a dramatic exit from Liming a few days early, ultimately leaving the route unfinished. Traveling to China was an exciting cultural experience that only scratched the surface, leaving this group with plenty of things to go back for...including this amazing offwidth route. #GOATworthy Photo: @wheretowillie with @jenny.lemonpie
Our Holiday Gift Guide is here! Which means all your gifting woes can officially go far, far away. There’s something in the Guide for everyone on your list. From the traveler to the hiker, the skier to the weekender, the perfect gift awaits. Tap the link in bio to shop now. Photo: @nicolehandel
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