This week's #FAQFriday
🐘 Q (ask questions in the comments, our founder Tiffany Masterson might respond!): what advice do you have for someone starting their own skincare brand?
A: "I was a wife, and a stay-at-home Mom of four. I was determined. Today, I’m grateful.
I just did it. I envisioned it, and decided what my path would be. I was very convicted and believed so much in my philosophy that I never even asked anyone else in the industry what to do. I taught myself by studying ingredients, and reading day and night. I did have people along the way who gave good advice though, but I just felt like I could do it myself, teach myself and make it happen in my own way, following nothing but my gut.
I sat for months and created ingredient decks for 5 products: Juju Bar, Pekee Bar, C-Firma, Umbra and TLC Framboos. I launched Marula Oil too, but it was a single ingredient product. After designing what I felt were the products necessary for a full, comprehensive routine and what I would want to see and purchase as a consumer, I submitted them on paper to a chemist. From there, we tested and tweaked until I was able to approve each one. I launched 6 products, and they are all very similar today to what they were on paper back then. I feel they are very unique as they were born in a consumer’s brain and not a chemist’s!"