Professional athlete-turned-cannapreneur isn’t a new story. However, the way one approaches the cannabis game is. We’ve seen @NFL
Veteran Eugene Monroe’s advocacy with his emphasis on cannabis education; you’ve got @NBA
making huge moves with his brand, @Violalabs
; and now we’ve got #NBAChampion @Matt_Barnes9
doing special things with, well, everything and everyone.
Matt Barnes recently kicked off his 5th annual @ATHLETESVSCANCER
All-Star Weekend: a three-day event aimed at raising awareness for cancer research and helping its many victims. Started in 2008, the year after his mother died of cancer, #ATHLETESVSCANCER
has evolved over time through a three-stage process.
“We’ve done multiple screenings and health fairs. Then we transitioned to paying for anything #cancer
related, whether that be hospice, funerals, surgeries, medications, or bills. And now we’re transitioning to the final step, which I’m most excited about: Creating a scholarship program for kids who beat cancer and want to go to college,” Barnes tells Leafly.
While this is the 5th #AVC
All-Star Weekend, it’s the first year that’ll include a cannabis component, #Smoke4ACure
, a celebration of the cannabis plant and its medicinal benefits.
Considering his passion behind #cancerresearch
and the search for a cure, it makes sense that Matt, a 23-year user of the plant, would gravitate towards the cannabis industry, a business he has learned can be dirty, yet rewarding. Since his 4/20 round table for Bleacher Report, Matt’s phone has been constantly ringing with opportunities. “People are really starting to come to me to endorse their brands and help get the message out.”
As a brand ambassador of #Viola
, as well as being the first athlete ever endorsed by RAW Papers, a deal he (BREAKING!) inked just last month, it’s clear that Barnes is already making some serious moves within the industry.