Exactly 5 years ago I bought a one-way ticket to Australia without any other plan. It happened that it was also a one-way ticket to a complete and unexpected new life. The life of being a travel photographer.
Since I embraced this new career, I’ve been fortunate enough to have a large audience to share my work with, and many of you ask me questions about a specific place I visited in the past, or ask for general advice about photography.
I’ve been putting a lot of thoughts recently about why Instagram should keep being a special place for travelers and creators. When I started as lebackpacker, I could find so much inspiration on the app, and every image I was posting about my travels in Australia and New Zealand seemed to inspire others too.
The reality today, at least from my point of view, is that people scroll down their feed as a daily habit and an image needs to be impactful enough in less than a second if it wants to attract the viewer’s attention. Because of that race for strong images, we creators want to make sure we’re getting the best out of the content we post, therefore risks aren’t taken anymore and we stick to what has been proven to work well: hype spots, trendy places and all those classic Instagram photos for which I’m guilty of too.
I want Instagram to be a source of inspiration again to you, in the same way it has been to me when I started 5 years ago. I don’t want to create photos that will be seen 0.5sec only, I want to create images that will make people stop scrolling, and read the story behind. I want to share tips, advices and all sorts of stories that might be relevant to some people. Behind most of my photos, there’s hours of research, of planning, of Googling about how to get to a spot or how long does a hike to a peak take. And I thought that all these info might interest some of you if I compiled them all in one single place.
This is why I’m very excited to announce the launch of a new project that is now live on @lolosjohan.
It’ll be an illustrated guide about my travels and about photography in general. All displayed in a new creative and unique way on Instagram. I hope you’ll like it!