🤯Hair growth gummies, waist trainers, detox tea with laxatives - if a Kardashian is peddling something, you know it's going to cause a stir!
🤬And Kim’s latest ad (which sadly after being initially deleted has now reappeared!), she sucks on a lollipop plugging appetite suppressants.
🙄They contain Satiereal (saffron extract) which the manufacturer Flat Tummy Co suggests is a “clinically proven safe active ingredient extracted from natural plants” and “if you snack on them when you’re feeling hungry, it’ll suppress your appetite for a few hours!”
🤓Fun fact - on a label, ingredients are listed in order of predominance, with those used in greatest amount first, followed in descending order by those in smaller amounts.
🍭Other than supposed magical saffron extract (with zero credible scientific research for suppressing appetite), the first two ingredients are cane sugar and brown rice syrup - so it's basically just an expensive lollipop full of sugar.
👎🏻What's worse is that the company have previously (this isn't the first time they've been in trouble) stated they are "not aware of the relevant regulation, and did not hold scientific data to support their claims."
😳There's even a disclaimer on the website which confirms none of their products are approved by the US food regulatory body!
😩While they may not be straight-up dangerous, they aren't a healthy part of any diet. They edge very close to disordered eating territory. Kim is actively encouraging unhealthy relationships with food - terrifying given she has 111million followers.
🍽Eating disorders are mental illnesses with complex causes, so it's unlikely that lollipops would be the sole reason for someone developing one. But, we know that appetite suppressants are used by people with restrictive eating habits.
✋🏻And what about those who were previously content with their bodies and eating patterns? They now have the seed implanted that being hungry is somehow wrong - it's not!
🤑Sadly, for as long as Flat Tummy Co pay Kim up to £185,000 per post acting oblivious to regulations, these pseudoscientific claims will continue.