robynyoung.co

Branding & Creative Agency

Robyn Young & Co. | Full-service branding agency building holistic brands, bespoke experiences, and movements for the next generation of innovators.

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Although another bottled water company may not seem that exciting, @lifewtr is making some waves! LIFEWTR is a premium bottled water company with a mission to spread creativity. Their fight to bring art back into schools really speaks to me as someone who's had a love of painting and drawing since a young child and majored in visual arts @ucsd. Each bottle also features up and coming artists through their colorful packaging, and you can learn more about each artist's story on their social channels. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Head to our stories to get a deeper look into their branding! 🎨 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ . . . . . #challengerbrands #brandswithadifference #challengerthinking #thecmosuite #solvedontsell #marketing #cmo #marketer #entrepreneur #advertising #adagency #chiefmarketingofficer #ceo #branddesigner #brandstrategy #brandinginspiration #branding #designstrategy #branddevelopment #marketingsavvy #digitalmarketing #femalefounder #smallbusinessmarketing #brandidentity #marketingstrategy #branddesign #lifewtr
You know what feels really good? Getting featured on @entrepreneur !!! Huge thank you to @bizrockstars for the interview and Entrepreneur for sharing it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What I'm actually talking about in this interview is how I manage a Team of One. Even though I have a tremendous pipeline of creatives, I still wear a lot of the hats. Staying lean is part of our Brand DNA. It's also how we approach branding for our clients. Efficiently, strategically, and with a small dedicated team for each project. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Visit the link in our bio to see the full interview.
Throwback to this brand concept we created for Verdi Financial Advising. We were thrilled to work with @verdidaily to deliver an authentic brand strategy that emphasized their unique approach to financial planning. Starting with understanding the niche market they were targeting and polishing their key messaging (including mission statement). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Founder Caroline Snyder knew that she wanted to challenge the standard social norms of what 'success' looked like for her mainly female Millenial audience. Whether their goals included buying a house or retiring on a sailboat and traveling the world, Verdi could help them define and plan for the future. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For this strategy, we worked to develop a brand that helped Verdi position themselves as trustworthy and approachable, and attract ideal clients with targeted messaging and a look and feel that appealed to their unique lifestyle. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Take a look at some pages from their concept 👉 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ . . . . . #challengerbrands #brandswithadifference #challengerthinking #thecmosuite #solvedontsell #marketing #cmo #marketer #entrepreneur #advertising #adagency #chiefmarketingofficer #ceo #branddesigner #brandstrategy #brandinginspiration #branding #designstrategy #branddevelopment #marketingsavvy #digitalmarketing #femalefounder #smallbusinessmarketing #brandidentity #marketingstrategy #branddesign #personalfinance #financialadvisor #financialsuccess
Truth: Design is just ONE piece of the puzzle when it comes to a brand. To be honest, it may not even be the most important piece. Branding is about so much more than just pretty design.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It's the strategy to determine where you fit within your market. It's knowing who your customer is, how they think, what they need and how you can shwoop in with the answer right when they need it. It's knowing what you stand for, beyond just selling a product or service, and bringing your audience along for the ride in the pursuit of a bigger vision. It's also knowing what to say, and how to say it.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Entrepreneurs often focus entirely too much on the tangible, the visual parts of their brands that make it feel real. But the most successful brands put more weight in the visceral, those intangible items that make up the heart and soul of your brand, can rally your team around a shared vision, and provide a North Star.⠀Your visual brand should simply be a compelling reflection of this! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Learn more about our holistic approach to branding. Schedule a call at the link above 👆🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #challengerbrands #brandswithadifference #challengerthinking #thecmosuite #solvedontsell #marketing #cmo #marketer #entrepreneur #advertising #adagency #chiefmarketingofficer #ceo #branddesigner #brandstrategy #brandinginspiration #branding #designstrategy #branddevelopment #marketingsavvy #digitalmarketing #femalefounder #smallbusinessmarketing #brandidentity #marketingstrategy #branddesign
Starting a business is not for the faint of heart. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The amount of hustle with no guarantee of any kind of security or long-term success. Dealing with an unrelenting inferiority complex. Writing (and re-writing) website copy. Trying to explain why your product is different from the dozens of others. Boosting yet another Facebook post and hoping that this one yields some sales. Scouring the planet for the right team members who will rally around your vision. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Yep, there’s no denying that the business game will test your ability to KNOW and COMMUNICATE your value and vision effectively. Effectively being the key word. It's not enough to just write a mission or vision statement, core values and/or a customer persona. You need these items to align like puzzle pieces that give shape to a bigger picture (your brand). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Head to the link in our bio to read our blog post about why EVERY business needs a brand strategy 👆 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ . . . . . #challengerbrands #brandswithadifference #challengerthinking #thecmosuite #solvedontsell #marketing #cmo #marketer #entrepreneur #advertising #adagency #chiefmarketingofficer #ceo #branddesigner #brandstrategy #brandinginspiration #branding #designstrategy #branddevelopment #marketingsavvy #digitalmarketing #femalefounder #smallbusinessmarketing #brandidentity #marketingstrategy #brandingagency
Just when we thought we couldn't love our girl crush @alliwebb any more, meet her newest biz with former Drybar VP of Marketing @britdrisc !⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ After winning over our hearts with @drybar , @squeeze is currently giving the massage industry a run for their money. We love their clean, bright and happy aesthetic, smiley logo that matches the cheeriness of their team members, the stress-free booking experience, and the sweet amenities at no additional cost.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Head to our stories to take a deep dive into their brand with us! 😍⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Please note: Brand of the Moment features HAVE NEVER and WILL NEVER be sponsored content. Nor are they examples of our work. They are honest and authentic props to brands that we admire, have soul and passion for what they do, and are getting it right. .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #challengerbrands #brandswithadifference #challengerthinking #thecmosuite #solvedontsell #marketing #cmo #marketer #entrepreneur #advertising #adagency #chiefmarketingofficer #ceo #branddesigner #brandstrategy #brandinginspiration #branding #designstrategy #branddevelopment #marketingsavvy #digitalmarketing #femalefounder #smallbusinessmarketing #brandidentity #marketingstrategy #drybar #massage
Re-sharing @sotelaco ’s BEAUTIFUL brand and website! We worked with Hannah, the founder of Sotela, on developing her positioning, messaging and the heart and soul of her brand - mission, vision, audience, core values, brand promise, etc. -for this body positive and sustainable fashion company. It was important that we share her story and celebrate the shapes and sizes of all women.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Image cred to our friends @greyandelle for photography, @dropcapdesign for logo and visual design, and @telltaledesignco ve to bring her website to life. We loved being a part of this amazing and powerful team to bring the vision for this brand full circle!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ (Photo @telltaledesignco )⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #challengerbrands #brandswithadifference #challengerthinking #thecmosuite #solvedontsell #marketing #cmo #marketer #entrepreneur #advertising #adagency #chiefmarketingofficer #ceo #branddesigner #brandstrategy #brandinginspiration #branding #designstrategy #branddevelopment #marketingsavvy #digitalmarketing #femalefounder #smallbusinessmarketing #brandidentity #marketingstrategy #sotelaco #instastyle #bodypositivity
Through this agency, I've had the honor of working with incredible startup founders and brands - from translating their vision into an easily digestible brand strategy to evolving copy and design into holistic brand experiences.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ But the support that I bring to entrepreneurs goes further than just the clients we work with. As a self-made entrepreneur myself, I'm also passionate about teaching other entrepreneurs how to build brands that last. Hosting workshops and speaking at conferences has allowed me to connect with dreamers and disruptors, bringing the best tips they need to connect with their audiences and make a lasting IMPACT with their brands .✨⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Need a speaker, panelist or moderator for your event? Let's chat!⠀⠀⠀⠀⠀⠀⠀⠀⠀ Photo: keynote speaker @sheleads.io ⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #speaker #conference #keynote #tedtalk #branding #femalefounder #smallbusinessmarketing #nationalsmallbusinessweek #smallbusinessweek #smallbusinessowner #smallbusiness
How often are you creating new content for your brand? Cultivating a relationship with your customer often means posting to social media, email marketing, and finding creative ways to stay top of mind with your audience. Your collateral is only as good as the assets you have (ie, imagery, graphics, etc.). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Along with our integrative strategy sessions and brand development services, we offer ongoing content curation to support sustained brand building. Because, yeah, there's no set-it-and-forget-it feature for building a smart brand. All content curation packages offer 30 original, on-brand and professional images plus static and animated graphics, and post copy delivered straight to your inbox every month. We work with you to determine the content strategy and themes that best fit your message and positioning, then creative direct the photography session, graphic design and copywriting to ensure it's in-line with your brand. Updating your content every month guarantees that you always keep the conversation fresh, relevant and top of mind for customers. 🙌 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Image: @declanjameswatchco Photographer: @tslrlifestyle . . . . #createcultivate #collaborationovercompetition #makeithappen #dreamersanddoers #thenativecreative #creativityfound #designlovefest #makersmovement #thatsdarling #morningslikethese #pursuepretty #theeverygirl #youbelong #communityovercompetition #creativityfound #selfmade #evolveandsucceed #handsandhustle #femaleentrepreneur #wearethecreativeeconomy #creativepreneur #loveyourwork #nationalphotographmonth #brandshoot #photoshoot
Celebrating all of these badass mamas from my panel at the @happymomconference ! I'm inspired by these ladies making impactful change with their brands. It's not an easy feat running a business with kiddos at home. These mamas are taking on the challenges of motherhood and entrepreneurship/career with aplomb. Evidence that moms can and do Do It All! #happymothersday
Our client @policyfuel is quickly changing the insurance agency game! PolicyFuel is an insurance agency accelerator, leveraging their dynamic way of doing business and propelling agencies to maximize their growth and profitability. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Working with insurance agencies to help them reach their full potential, increase their sales, and hire top-level insurance agents, they needed a website and online presence that would attract this exact target market. We dove right into building a brand strategy that outlined how PolicyFuel could best serve agencies looking to grow. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In addition to designing their website, we developed a PowerPoint template, business cards, icons, and more for use in various marketing collateral. Swipe to see their brand development! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ . . . . . #challengerbrands #brandswithadifference #challengerthinking #thecmosuite #solvedontsell #marketing #cmo #marketer #entrepreneur #advertising #adagency #chiefmarketingofficer #ceo #branddesigner #brandstrategy #brandinginspiration #branding #designstrategy #branddevelopment #marketingsavvy #digitalmarketing #femalefounder #smallbusinessmarketing #brandidentity #marketingstrategy #insuranceagency #branddesign
As a brand, if you're not focused on becoming part of your customer's identity, you're not thinking long term. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ There are several reasons a brand can lose steam over time. One of the most common reasons is that they lose sight of their audience or stop catering to their aspirational goals and needs. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ One of the first pieces we tackle during strategy is developing customer personas - representations of your target audience that resemble real people. While the demographic info is important, we also like to dig a little deeper than the obvious. What would this person say about themselves? What other brands are they loyal to? What are their goals, dreams, fears and pain points? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Knowing what your customer identifies with and continuing to deliver on it as they grow and change is one of the best ways to remain relevant as a brand. It's also something every successful brand does on a regular basis. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If your brand needs help understanding your audience, give us a shout!⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #challengerbrands #brandswithadifference #challengerthinking #thecmosuite #solvedontsell #marketing #cmo #marketer #entrepreneur #advertising #adagency #chiefmarketingofficer #ceo #branddesigner #brandstrategy #brandinginspiration #branding #designstrategy #branddevelopment #marketingsavvy #digitalmarketing #femalefounder #smallbusinessmarketing #brandidentity #marketingstrategy #targetmarket #idealcustomer #customerprofile
Absolutely loving @honestcrustfood , this week's #brandofthemoment . Keeping with the brand's mission to 'eat good and do good', their hand-prepared sandwiches use 100% recyclable materials, and they partner with FareShare, a nonprofit fighting hunger around the globe, donating 200,000 meals over the next year. We're suckers for good food with an impact 🙌🏻👊🏻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Honest Crust's bright, cheery visual aesthetic vibes well with their optimistic, simple and heartfelt message too. Head to our Instagram stories to learn more about the brand! 🥪 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Please note: Brand of the Moment feature HAVE NEVER and WILL NEVER be sponsored content. Nor are they examples of our work. They are honest and authentic props to brands that we admire, have soul and passion for what they do, and are getting it right. . . . . #challengerbrands #brandswithadifference #challengerthinking #thecmosuite #solvedontsell #marketing #cmo #marketer #entrepreneur #advertising #adagency #chiefmarketingofficer #ceo #branddesigner #brandstrategy #brandinginspiration #branding #designstrategy #branddevelopment #marketingsavvy #digitalmarketing #femalefounder #smallbusinessmarketing #brandidentity #marketingstrategy #honestcrustfood #eatgooddogood #nonprofit
Subscribe to our newsletter to receive this 5 Steps to Get On Brand guide with quick tips for re-evaluating your brand story and value. Learn the questions we ask to determine where a brand may fall short in their positioning and how to patch the holes. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Head to the link in our bio to grab it now! ✨ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ . . . . . #challengerbrands #brandswithadifference #challengerthinking #thecmosuite #solvedontsell #marketing #cmo #marketer #entrepreneur #advertising #adagency #chiefmarketingofficer #ceo #branddesigner #brandstrategy #brandinginspiration #branding #designstrategy #branddevelopment #marketingsavvy #digitalmarketing #femalefounder #smallbusinessmarketing #brandidentity #marketingstrategy
Wrapping up the last pieces of this project for Acorn and excited to share some of their new marketing collateral! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Acorn is the number one supplier on the west coast for stock and custom packaging and shipping supplies. This family owned and operated business came to us seeking a fresh brand strategy and direction, as well as a new look and feel, that reflected an approachable brand, established and rooted in heritage, but also in-the-know about new technologies and cutting-edge materials in their industry. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Once our strategy session revealed the heart and soul of the new brand, we designed a fresh logo and brand guideline, updated their brand colors, created new business cards, an email template, and imagery to ensure a consistent customer experience at every touchpoint. We're looking forward to seeing these gorgeous designs put to use! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ . . . . . #challengerbrands #brandswithadifference #challengerthinking #thecmosuite #solvedontsell #marketing #cmo #marketer #entrepreneur #advertising #adagency #chiefmarketingofficer #ceo #branddesigner #brandstrategy #brandinginspiration #branding #designstrategy #branddevelopment #marketingsavvy #digitalmarketing #femalefounder #smallbusinessmarketing #brandidentity #productdesign #productpackaging
#notefromthefounder This quote showing up in my feed was perfectly timed with National Small Business Week. While we love our established brand clients, I'm so grateful for the dozens of small businesses we've had the honor of working with since starting this agency. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Small business owners always have the most heart and the most passion for change because they are personally invested. Often they've left full time jobs to pursue a venture, taken out a second mortgage to keep it afloat, live off of top ramen and meager earnings for years, throwing everything they have (time, money, blood, sweat and tears) to making their brands GREAT and their dreams a reality. As an SBO myself, it's always a joy watching their dream brands take shape at every step in the process - strategy, messaging, imagery, packaging, social media content, marketing collateral, events and activations - and yes, logos.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Here's to all of my SBOs out there! Remember that even small businesses can have BIG impact ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #challengerbrands #brandswithadifference #challengerthinking #thecmosuite #solvedontsell #marketing #cmo #marketer #entrepreneur #advertising #adagency #chiefmarketingofficer #ceo #branddesigner #brandstrategy #brandinginspiration #branding #designstrategy #branddevelopment #marketingsavvy #digitalmarketing #femalefounder #smallbusinessmarketing #brandidentity #marketingstrategy #nationalsmallbusinessweek #smallbusinessweek #smallbusinessowner #smallbusiness
Corona is widely known for its "Corona de Mayo" ads and countdown, but we want to highlight a newer, positive impact campaign this popular Mexican beer has made towards improving the environment.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Corona uses the hashtag #ThisIsLiving to demonstrate the brand's image of sand, salty water, and the sun while showing real examples of enjoying life and living in the moment. As a different response to that campaign, the brand partnered with Parley AIR to reduce plastic pollution on the beach and in the sea.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ As a brand who is centered around a beachy lifestyle, we can't help but appreciate the steps they are taking to keep our world clean 🌎⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀ #challengerbrands #brandswithadifference #challengerthinking #thecmosuite #solvedontsell #marketing #cmo #marketer #entrepreneur #advertising #adagency #chiefmarketingofficer #ceo #branddesigner #brandstrategy #brandinginspiration #branding #designstrategy #branddevelopment #marketingsavvy #digitalmarketing #femalefounder #smallbusinessmarketing #brandidentity #marketingstrategy #cincodemayo #corona #coronaxparley #coronademayo
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