Family businesses turned into multinational giants.
Today, Briano Olivares and Andrea Illy took our players on a tour down the story of Ferrero Group and @illy_coffee.
With an inspiring speech, Mr. Olivares told the athletes to always remember to stay true to themselves and to their personal brand, just like they do managing lovebrands such as @nutella.
Meanwhile, Mr. Illy expresses the need to feel responsible in preserving the heritage, while building something great for future generations. #IBA2018