SDA Bocconi

Good luck to the teams of 2018, may the wind be upon your back! #SDABocconiMBAregatta2018
Countdown to #SDABocconiMBAregatta2018 : -10! The annual SDA Bocconi MBA's Conference & Regatta organized by @sdabocconisailingclub , in partnership with @oneoceanfound and @yachtclubitaliano , is coming. Participants from world top Business Schools will gather in Santa Margherita Ligure to share their passion for sailing.
#Repost @thenbpa with @get_repost ・・・ Research & innovate. ___ Carlo Rivetti talked very proudly of his family-owned company @stoneisland_official. “We do small numbers, but we do high-quality products. Researching is crucial for us to innovate while keeping our consistency”. Our players were pleased to know more from Mr. Rivetti after the session. #IBA2018
#Repost @thenbpa with @get_repost ・・・ Family businesses turned into multinational giants. ___ Today, Briano Olivares and Andrea Illy took our players on a tour down the story of Ferrero Group and @illy_coffee. With an inspiring speech, Mr. Olivares told the athletes to always remember to stay true to themselves and to their personal brand, just like they do managing lovebrands such as @nutella. Meanwhile, Mr. Illy expresses the need to feel responsible in preserving the heritage, while building something great for future generations. #IBA2018
#Repost @thenbpa with @get_repost ・・・ Learning on a daily basis. ___ Day 2 starts with a discussion around what players took away from yesterday. @karltowns expressed his view: “From commercials to models’ outfits, everything makes more sense after what we heard yesterday”. They are now ready to start a new intriguing session! #IBA2018
#Repost @thenbpa with @get_repost ・・・ Branding in the global economy. ___ @lvmh opened its doors to our players today. First, they shared their heritage and path to success with a diversified portfolio of global brands. Then, they welcomed the whole team to a @louisvuitton store in the heart of Milan’s fashion district, where the department manager explained the challenge of shaping modern trends. #IBA2018
#Repost @thenbpa with @get_repost ・・・ More than athletes. ___ During an exciting first part of the session, players are taking notes on how complex it is for brands to influence customers’ decisions. By interacting with professors and working together, they are showing curiosity to learn more about how companies put together value propositions. #IBA2018
#Repost @thenbpa with @get_repost ・・・ Touching down in Milan. 🇮🇹 ___ Starting from today, a group of players is in Milan for the 2nd annual edition of the International Business Academy, in partnership with @sda_bocconi. During the 4-day initiative, players will get the opportunity to meet professors and high-profile executives from global brands, learning about how they built their success. #IBA2018
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