The North Face

Discover the stories of women pushing the boundaries of exploration #shemovesmountains

The Hipcamp story begins with a wave—a point break left crashing on the Big Sur coast, to be exact. Alyssa Ravasio, Hipcamp’s founder, was frustrated because despite spending several hours researching campsites, there had been no mention of surfing at this campground—so she didn’t bring her surfboard. This bummer, plus the fact that over 30% of the California State Park system was being threatened with closure due to lack of revenue, inspired @alyraz to build technology to encourage people to go outside. She took a crash course in coding to create @hipcamp , which unlocks access to over 300,000 acres of private land for camping and outdoor recreation. As CEO of a rapidly-growing tech company, Alyssa sees time outside as the perfect counterpose to our busy modern lives. Photo by @monicasemergiu Discover more stories of women pushing the boundaries of exploration at #SheMovesMountains
With nearly a million plastic beverage bottles sold every minute, we have a shared responsibility to reduce single-use plastic and make a lasting impact. That's why we are joining @natgeo and encouraging others to choose the planet, not plastic. Today we introduce our limited Bottle Source Collection, featuring soft shirts made from recycled plastic bottles diverted from the waste stream of our National Parks. It’s just one of the ways we are committing to reduce single-use plastics. Explore the collection and find out ways to reduce your single use plastic consumption see link in bio. Photo by @eliza_earle  #PlanetorPlastic
Taking things for granite. Photo of @sav.cummins by @sashaturrentine
@elyserylander doesn’t just talk about the healing power of the outdoors—she lives it. She’s the Executive Director of @outthereadv , a not-for-profit organization that bridges the gap between the LGBTQ community and the natural world. She finds balance outside and she’s dedicated to helping queer young people forge a similar connection. Elyse knows that amongst trees and on open water is where we foster positive identity development, individual empowerment, and an improved quality of life. Elyse not only connects with queer youth—she speaks publicly and fundraises, and participates in advocacy work and education. Photo by @wanderingtrailsmedia Discover more stories of women pushing the boundaries of exploration at #SheMovesMountains
Designed for the wild. The Homestead collection is the ultimate launching point for your weekend, now in colorful new prints. See the collection in bio.
We collaborated with San Francisco’s @3fishstudios to develop this limited-edition collection featuring original artwork and patterns inspired by the creatures of Yosemite and the foliage of the West Coast. See the collection in our bio.
@ruemapp inherited her cowboy dad’s free-range spirit, but the stories she read about people adventuring outside never looked like her. Determined to encourage more black folks to hit the trails and pitch tents, she started a blog to share her own story. That blog grew to become @outdoorafro , an Oakland-based non-profit organization that connects African American outdoor lovers to nature, and to one another. When the self-proclaimed “nature hacktivist” isn’t exploring the Bay Area’s rolling hills, she’s at headquarters, lowering the psychological and practical barriers between African Americans and the outdoors. Discover more stories of women pushing the boundaries of exploration at #SheMovesMountains
Raised in a socially-minded, Indian family in NYC, Kiran, aka @madamegandhi , went on to become both the drummer for MIA and a Harvard MBA. Now, the LA-based electronic music artist and activist is pushing boundaries, using the synergy between music and social activism to elevate and celebrate the female voice. She’s the voice behind “The Future is Female,” the song we chose for our Move Mountains initiative, and gained headlines in 2015 for running the London Marathon and being a voice for the women around the world who do not have access to feminine hygiene products. Photo by @annamarialopez1 Discover more stories of women pushing the boundaries of exploration at #SheMovesMountains
@laurelgolio was a no-brainer when it came to choosing the photographer for our Move Mountains initiative. With a background in visual anthropology, she uses her camera to examine communities and their subcultures, honing in on issues of self-presentation and identity. Laurel works out of a Brooklyn studio and spends 99.9% of her time by her camera’s side, allowing it to evolve the way she interacts with the world. She provides a platform for people to speak for themselves, like “We Are the Youth,” a LGBTQ photojournalism project she co-founded to share the stories of lesbian, gay, bisexual, transgender and queer youth in the U.S. This renegade photographer took fondly to this project because she got to work with women who do some “XXX-Vin Diesel-type-shit” and use her trade to get people to shift out of one-dimensional thinking. Photo by @yael_malka Discover more stories of women pushing the boundaries of exploration at #SheMovesMountains
The average person walks Corsica’s merciless GR20 trail in two weeks. Ultrarunner @rorybosio is not average. With guest appearances of duct-taped hiking poles, anti-chafe gloves and local pizza, see what the 118 mile trail looks like in 50 hours. Watch the full video in our bio.
Super light. Crazy fast. The Flight RKT Shoe is the lightest trail running shoe we’ve ever created. See more in our bio.
Who says it has to be lonely at the top? This past weekend @dylanbo took first at Ultra Trail Mt. Fuji with @paucapell taking second and @swansonseth taking third. Photo by @fujimakisho / UTMF
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