theycallmefred

Fredericus l'Ami

Design studio, Los Angeles.

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I shared my thoughts, insights and inspiration with @studioac on one of my favourite projects for this year — brand identity & packaging for @activistmanuka ✨head over to @studioac for more!
Heading deep into the constellations for a new project, seems appropriate seeing @nasa successfully landed @insightnasa on M_A_R_S this morning! 👏
Post Thanksgiving hike — towards the summit.
It’s the weekend and I’m sinking my nose into NEZ. ‘THE’ mag about all things olfactory — a world I know very little about. I’m on a steep learning curve thanks to @bodhamodernwellness 🖤 and last nights L.A Scent Fair 👌
So proud to see these guys celebrating 2 years in business over the weekend. This was one of my first brand & packaging projects after moving to LA, this bag being @canyoncoffee first bean ✨ Congrats you guys 👏
My latest project, a collection of three Adaptogenic Blends for @capbeautydaily is out! Bespoke graphic letterforms in B&W with a hint of gold ✨beautifully shot by @vonpamer Specifically formulated to support you morning (8), afternoon (4) & night (10). ‘Find grace, focus, balance and a calm, cool energy while you conquer stress and find your beauty.’ — Cap Beauty.
Excited about my new project launching with @capbeautydaily more to come 🤫
The call of the ocean is a powerful one
His Vespa caught my eye initially, beaten, faded - probably owned it from new. As he rounded the corner I ran after him to get a closer look, he stopped at a local store and noticed me taking pictures. He approached me with a kind face, he started speaking but I couldn’t make out a word... we laughed and I asked if I could make a portrait, he laughed but agreed. He looked so proud. We shook hands and he left.
Slab-Serif Sunday’s
Seeing friends make great things is always inspiring, even better when you can pitch in. My titles project for @alibitvshow airs on @tvnz.ondemand next week! Stay tuned. 🎬 Portrait of Nigel Collins by @charles_howells
Sundays
Quietly obsessing over recent work by L.A based visual artist @lefawnhawk ⚡️
Hot off the press. New large format in-store poster design for @activistmanuka
Good to see you in print @canyoncoffee ✨ thanks to the beautiful new book from @counterprintbooks — who had this to say... Done well, packaging is deceptively simple. Good packaging acts as an effective communication mechanism, providing visceral cues, designed to effect the consumer’s perception, encouraging potential buyers to purchase a product a product and reflecting the brands message. 👌
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